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Welcome

Welcome to my data analyst portfolio! As a dedicated analyst with a passion for exploring data, I've created this page to showcase my skills and experience. Feel free to explore my work and get in touch if you have any questions.

A Collection of Projects

↓ Click into each project to learn more about its creation, goal and current version.

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Background and Interests

My background is in consumer electronics accessories sales and account management, where I discovered an unlikely passion for digging through data and sharing business insights with my team. I made the jump into studying data analysis recently and haven't looked back.

I love working with data and using it to tell stories that help drive business decisions. Whether it's diving into complex datasets, creating visually compelling dashboards, or developing predictive models, I'm passionate about using data to make a real impact.

Skills

• Programming: SQL (Complex Joins, Nested Queries, Window Functions, CTE), Python (Pandas, NumPy, Scikit-Learn, Matplotlib, Seaborn), R (Tidyverse, ggplot2)
• Database Systems: MySQL, SQL Server, BigQuery, ERD, Dimensional Data Modeling, Advanced Excel (XLookup, SumIFs, PowerQuery, PowerPivot, PivotTable, Slicers, Timeline)
• Data Cleaning: Cleaning data using Power BI PowerQuery, Python/R, Excel/Google Sheets.
• Data Visualization & Storytelling: Power BI (ETL, data modeling, DAX, Tabular Editor, DAX Studio, Dashboards & Custom Visuals), Tableau (Dashboards, Table Calculations, LOD Expressions, Filters, Parameters, Top N)
• Business Domain Knowledge: International Sales and Account management, Consumer Electronics Industry (Mobile and Computer Accessories), Distribution, Brand Management, Marketing, Retail, E-commerce, CRM, Customer Segmentation, Product Recommendation (Market Basket Analysis & RFM), Digital Marketing (Marketing Attribution)
• Communication and Presentation: Presenting complex data analysis to stakeholders in an easy-to-understand and visually engaging way.